Microsoft

In order to cultivate this relationship, the questions a company must be able to answer are: Who are my customers? What do they want? What did they buy? What are they most likely to buy?

A Customer Relationship Management (CRM) system brings together all the information on a company's customers that may be located in different transactional systems. This provides an accurate, just-in-time, 360-degree view of the customer. With this insight, you can provide the products and services desired by your customers to ensure an on-going, long-term relationship. Studies consistently show that it costs 8 times more to cultivate a new customer than to keep an existing one.

Microsoft CRM

With the Internet becoming pervasive, in addition to the existing traditional models of customer engagement, interactive customer facing systems have become very important.

However, an in-depth understanding of customers is a pre-requisite to making these systems effective. A robust CRM helps build constancy in a commoditized environment.

Customer facing aspects involve complex sales, marketing and service processes that need to be managed optimally in order to grow business. Hi-Q Academy CRM solutions help you continually gather information on prospects and customers, leverage that information to develop customized campaigns, products and services; personalized service to customers; and support the marketing, sales, delivery and services processes with integrated services.